Lucca Horst

Carrying out cross-functional project management and consulting of top key clients Responsible for strategic sales of inhouse- and external media & marketing solutions Function as first point of contact for clients and internal stakeholder for sales consulting on media measures and marketing solutions Organizing and coordinating various units to implement individual strategies for global clients successfully Acquire the identification of vacancies and generation of requirements for the client

Consulting clients in regard to all available media channels, with focus on data driven marketing Managing and optimizing Media Advertising and Marketing campaigns across numerous tools independently Implementing cooperation talks with internal and external stakeholders for client solutions Reporting, analyzing and interpreting campaign data as well as deriving insights and editing them

Handling and implementation of various client projects Responsible for the conception and implementation of promotional and sales activities Contact person for planning and support of client events, business exhibitions and client trips Taking over research and support of sales managers

Consulting Support by Marketing automation, especially lead nurturing, marketing intelligence, workflow automation, inboud marketing, email marketing, lead scoring Target Group Analysis Market analysis & competition analysis Support with strategic campaign implementation

Responsible for campaign support Contact person for promotion and conception as well as realization of events Budget responsibility for creation of advertising materials In charge of social media care

Responsible for the creation of scrum plans Taking care on research for website content Preparation of organization folders

Focus on Commercial communication Strategic marketing Tailored Persuasive Communication Digital Mediatechnology Statistics

Focus on Theories of influence Persuasion in entertainment media Experimental designs in communication science Statistics