Lucie Schober

- Product planning for Major Domestic Appliances for Europe : Develop the product roadmap, support the developement and launch of new products in Europe - Market analysis - Product communication : • Cooperation with the European Brand Strategy Group to create a 360° pan-Europan testimonial campaign for White Goods : print ads, online banners, videos, landing pages. • Internal and external briefings / Coordination with the different agencies

In charge of Germany, Austria, Switzerland, France, Netherlands, Belgium, Spain and Portugal • Market and competitors analysis • Planification and price positioning of the products • Definition of the marketing plan and support for its implementation in the countries • Coordination between the headquarter and the local entities • Sales controlling

• Market and competitors analysis • Products planification • Launch of the case “Systainer” for the wood products • Launch of the new range of Impact drills • Communication project “Publication Manager” : implementation of new functions for the customers on the Bosch website

Ensure the management of any issues for General Motors, Hyundai, Fiat, Ford and Volvo • Support for budgeting and sales in general • Administrate Data with MOVEX (customer master data, contracts, prices, etc.) for Serial orders, requests for prototypes, tools, development costs/royalties, extra-positions • Ensure invoicing and payment • Collect the necessary data to close files for the legal entity