Ludovic Leforestier

Starsight Communications is a new kind of B2B influencer and analyst relations agency, bold, hands-on and insightful, supporting vendors with strategy, insights and execution. Want to get started with your AR strategy? Let's talk!

Started and led the Influencer Relations function at Criteo, going from being featured in zero to 35+ major reports / year including the Gartner AdTech Magic Quadrant; embedded AR in several strategic functions such as product, Corp Dev, Strategy, our CEO and his/her Board of Directors. Consistently rated above 90 by analysts in annual perception audits and for Criteo’s Analyst Summit. Managing all research budgets, contracts and commercial relationships with industry analyst firms.

- Firmwide Industry Analyst Relations: managing relationships with industry analysts with our firm - Firmwide Thought Leadership: editor of the BearingPoint Institute, BearingPoint's thought leadership > http://www.bearingpointinstitute.com

Covered successively: - EMEA applications - Global industries -Utilities -STC (Professional Services, Travel & Transportation, Engineering & Construction) - Global Storage hardware and software - Account management for ESG, French analyst firms including CXP and PAC, IDC EMEA, Ovum, other EMEA analysts

The IIAR has been established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and provide opportunities for AR practitioners to network with their industry peers.

Analyst Relations Programme Manager for IBM Systems & Technology Group in Europe (inc. 4 server and 1 storage brands, plus transversal areas such as Linux, virtualisation). - Strong tie-in with marketing for lead generation, PR for increasing positive SOV and sales to close deals impacted by analysts - EMEA account management for META, Gartner - Complex research projects management