Luis Miguel Ramiro López

Sales responsible in management of Media-Markt and Saturn stores, two of the mos importants accounts for Medion in Spain. Implementation of right strategies in order to maintain market share into Media-Markt and Saturn shelves. Negotiation of all the agreements and following-up for all the sores to ensure the annual sales target.

Planning and development of business plans in order to lead the brand within retail's IT communication accessories market. In charge of Marketing plans into consumer channel. Management of price policies between wholesalers (Ingram Micro, Tech Data, Esprinet) and Major Accounts. Achieved growth in main consumer market accounts (Media-Markt, Saturn, Miró, Urende, Boulanger, FNAC, etcetera). Increased by 12% in one year our market share within IT consumer network accesories market.

Depending on Sales Manager and with responsibility for a team formed by six people in the fields of sales, financial and post-sales. To fidelize large accounts into consumer market (Miró, Urende, Boulanger, among others) with special focus in specialized Big Chains as Media-Markt and Saturn. Development of business and profitability plans.

Large Accounts responsible within consumer market (Media-Markt, Data Logic, Miró, et cetera), and also in Small Retailers development as for example Copiadux, Acuista, Vi3, Idiomund, OCÉ España, among others. Daily relationship with Purchasing HQ and main Point of Sales. Negotiation for agreements. Inside salesmen crew assigned to this accounts were under my supervision (from 5 to 8 people).

Management on small and medium accounts. Client prospection, development and loyalty actions in assigned accounts.

All the activities were managed by phone on assigned accounts. I was supported by external field sales. Job coordinated with purchasing, financial and Customer Service Departments.