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Luis Adler

Angestellt, Channel Marketing Manager, Coca-Cola HBC Schweiz AG
Zurich, Schweiz

Fähigkeiten und Kenntnisse

Google AdWords
Google Analytics
Facebook Marketing
Digital Marketing
Digital strategy
Project management
Online Marketing
CRM software
Customer Relationship Management
Customer Care
Up-Selling
Start-ups
Leading
Implementierung
Marketing

Werdegang

Berufserfahrung von Luis Adler

  • Bis heute 8 Monate, seit Nov. 2024

    Channel Marketing Manager

    Coca-Cola HBC Schweiz AG
  • 2 Jahre, Jan. 2022 - Dez. 2023

    Director of Marketing

    Coca-Cola HBC Schweiz AG
  • 2 Jahre und 11 Monate, März 2019 - Jan. 2022

    Head of Performance Marketing

    Yamo AG

    - Leading new customers acquisition, improving CLV, optimising UX, understand customer behaviour and drive company growth. - Responsible for defining, implementing and optimising all performance marketing channels; paid media, email marketing, SEO, partnerships and growth programs such as referral and loyalty. - Expert in tracking implementation, system integrations and data analytics and project management.

  • 8 Monate, Juli 2018 - Feb. 2019

    Senior Online Marketing Manager

    ASMALLWORLD

    - Responsible for the development and implementation of paid media strategies. Managing acquisition and retention reporting - Planning and optimising user journey throughout the website and mobile app with the objective of driving growth in customer memberships.

  • 2 Jahre, Juni 2016 - Mai 2018

    Head of Customer Success

    Hyphen Technology

    - Distributing workload and making sure levels of performance are delivered. - Planning/ Implementing marketing strategies across clients in a variety of sectors. Leading clients’ relationships, providing accurate performance reporting, presenting results and give guidance how to better achieve ROI. - Implementation of SEO strategies, email marketing and paid media advertising with the goal of lead generation, acquisition and customer retention. Expert in: Facebook, Twitter, LinkedIn, Adwords/ Analytics

  • 10 Monate, Sep. 2015 - Juni 2016

    Customer Success Manager

    Hyphen Technology

    - Implementing ACQ marketing strategies to achieve targets across several channels (Facebook, Twitter, LinkedIn, Google Adwords/Analytics, AdRoll, LinkedIn). Experience in web tracking, real-time bidding and re-marketing campaigns. - Managing clients’ yearly budget 1M. - Leading clients’ relationships, managing the major key accounts in a variety of sectors. - Responsibility of data analysis, reporting and presenting results to clients; setting of KPIs such as CPA, number of ACQ and budget optimisation.

  • 1 Jahr und 2 Monate, Nov. 2013 - Dez. 2014

    Business Development Director

    Zercatto

  • 2 Jahre und 8 Monate, Dez. 2009 - Juli 2012

    Account manager

    BNP Paribas Gruppe in Deutschland

Ausbildung von Luis Adler

  • 1 Jahr und 1 Monat, Aug. 2012 - Aug. 2013

    International business

    Strathclyde Business School

    Principal subjects: Managing Across Cultures, International Manager Development Programme, Global Business Environment (Scenario Planning), Strategy and Organization Across Borders, International Finance, Project Management, Change Agency

  • 6 Jahre und 5 Monate, Sep. 2003 - Jan. 2010

    Business Administration

    Universidade Católica Portuguesa

Sprachen

  • Portugiesisch

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Fließend

  • Italienisch

    Grundlagen

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