Luis Sangiovanni

Oversee end-to-end marketing operations and deliver ROI on marketing expenses. Devise and implement a refined strategic marketing approach for business to ensure success. Develop a high-performance marketing team from scratch with new talent to unlock internal potential. Create and execute marketing and communication strategies for regulated governmental contracts.

Built and implemented multifaceted programmes for blue-chip accounts, such as Hitachi, Google, LinkedIn, HSBC, and Unilever. Supervised and reported Operational P&L, managed departmental budget, and revisions weekly/monthly. Directed overall operations for new business programmes and ensured execution of streamlined functions via client implementations, leading price negotiations, RFPs, RFIs and technology updates for new/existing customers.

Provided senior consultancy for B2B and B2C marketing across a range of sectors, including Wall-Mart Group, Orange, American Express and Arla, with focus on fast growth in crowded markets. Provide consultancy to clients on creative campaigns and brand development – from naming to brand activation and ongoing marketing support - to GTM in North, Central and South America. Oversaw account management department operations and procedures to ensure growth and client satisfaction