Luis de Lara

Strategic management of a team of 10+ people, executive board, with a focus on scalability. Digital strategy: Complete website redesign, CRO optimization, and content. Web and call center digital marketing campaigns. Omnichannel strategy. Call Center: Built and managed a scalable team (8 agents) with an omnichannel approach – HubSpot. Marketplaces: Launch of Amazon, Carrefour, Leroy Merlin, and Miravia. B2B: Development of a new brand and commercial activities (hotels, commercial agreements, trade fairs).

Led optimization and growth projects for online sales, identifying business opportunities through the analysis of acquisition data, web behavior, and business KPIs. Sales and efficiency growth: defined actionable metrics and KPIs that enabled category teams to prioritize with direct impact on revenue and profitability. Strategic business support: prepared advanced reporting for teams, improving the quality of information used in internal negotiations and with brands. Data-driven decision making.

Leadership of digital transformation and strategic projects. - Definition, development and controlling of digital assets. - Set-up and presentation of digital communication plans, client training and evangelization. Presentation of strategic business proposals. - Situation analysis: Usability (UX), analytics, SEO,… Coordination of multidisciplinary teams for usability, design, development and digital strategy.