Luise Weiser

Deployment of the «Volvo Retail Experience» architectural concept in France. Development and realization of action plans to increase dealer compliance to the brand’s standards (increase of compliance by 30% in 2014). Management of audits for the French dealer network.

Preparation, execution and follow-up of numerous marketing campaigns. Development of local marketing material. Launch of new products on the French market. Benchmark, pricing and forecast of parts and accessories. Implementation of sales men challenges at French dealerships.

Accessories online development. Assistance in realizing seasonal campaigns. Pricing and forecast of accessories.

Development of marketing material for national sales offices. Creation of new web page. PR activities (creation of press releases, newsletters, etc.). Development of corporate design guidelines. Assistance in merger of Traxon and e:cue with Osram.

Management of all marketing activities including purchasing of packaging for new products, creation of communication supports, sales and customer acquisition. Business development in Washington D.C. and Baltimore.

Car allocation to dealerships. Follow-up of transports and network support. Intermediate between French dealerships and Swedish production plants.

Numerous international assignments (Bahrain, Spain, France, Netherlands, Germany).