Lukas Helmrich

Verantwortlich für die Marketingstrategie und den Marketingmix (4-P, inkl. digital) für das Thrombose-Portfolio (innohep, Heparin, Protamin).

Gebietsleiter General Care, Gebiet Frankfurt Produkte: Spiriva RMT, Launch Striverdi RMT & Spiolto RMT (COPD), Pradaxa (Antithrombotic), Launch Jardiance, Synjardy, Abasaglar (Diabetes)

Product Manager Speciality Care, HCV-Franchise, Entwicklung der Launch Strategy und Pre-Marketing Kampagne, Entwicklung von Expert Board und CME Programmen, Vorbereitung zum regionalen Vertriebsleiter Nord

Senior Product Manager Pradaxa (VTE prevention and Stroke prevention in AF) Development and implemention of disease awareness program & Patient Support Programs, Preparation and execution of Global Launch Meeting (GLM), Marketing-Medical-Meetings (MMM). Preparation of competitive strategy, Lead of Public Relations activities, Preparation of Market Development plan, Development of VTEp strategy and roll-out of new campaign for VTEp.

Spiriva® (COPD treatment, Anticholinergic) in alliance with Pfizer Inc., Development of patient communication concept (incl. PR) Member of the branding & messaging work team, KOL activities, Monitoring and analysing of competitor activities, Lead of interdisciplinary working team congresses & events, Marketing-Medical Meetings Functional lead on Global brand plan process, Premarketing/Launch preparation for UPLIFT study (landmark trial)

Produktmanagement für Gastro-intestinal Produkte (Buscopan®, Ganor®, Gastrozepin®) und topisches Antibiotikum (Fucidine®, Fucidine plus®), Asasantin® / Persantin® (Antiplatelet), Premarketing Aggrenox® Projekt Koordination and implementation of “Marketing planning tool” Mobec® (NSAID, Cox-2 Inhibitor): Erfolgreicher relaunch

Erfolgreicher Relaunch von Mucosolvan®, Ditec® und launch von Mobec® Target groups: Specialists (Pneumologists, Rheumatologists) & GPs

Junior-Productmanagement für Exhirud® / Haemo-Exhirud® Preparation für „Rx to OTC switch”, Direct-to-Patient communication, Sales experience (OTC) in Apotheken

Trainee program in Marketing and Controlling: für Venoruton® (Varices): KOL activities, communication for specialists, Fenistil® (Allergy): Switch from Rx to OTC, New campaign incl. TV spot, Gastro-intestinal product range (Omniflora®, Meteozym® et al.): Communication for GPs, non-medical practitioners, direct marketing Assistant to Sales Director: Target group analysis & management Marketing controlling: Profitability, sales & budget tracking

Marketing