Florinda Schmidmeier

General responsibility for B2C sales and marketing strategy of Academic language programs in Germany, Switzerland and Austria, P&L responsibility, staff responsibility, operational improvement initiatives across the market portfolio

Set up of new language school and sales offices in South Germany, growth of regional B2C sales, definition of new sales and CRM processes, regional and national marketing strategies, staff responsibility, regional and national business development, budgeting

Project I: Inital setup and worldwide launching of Alumni program: conception und implementation of initiative, international Roadshow Project II: turnaround of German market: transformation of entire organization (new location, teams, managers, business processes, strategies)

Communications with corporate MBA sponsors, event management (networking events and recruitment fairs), MBA students’ career development programs

Market-entry strategy for Vietnamese market, 3-years business planning, Asian market analysis and strategic scenario analyses , operation in truly Asian business environment and in international teams

Communication link between client and the agency’s creative team, development creative product concepts competition monitoring