Lyfke Mirabel

- Project leader: rethought and redesigned the main sites, launched new products, implemented enhancement projects for the sites and their Back Office Created briefing, validated the results and coordinated 2 technicians, 2 interns and 2 designers - Product Management: developed the strategy, de budget and the objectives for 2012 and 2013. - Traffic Manager : SEO, SEM, affiliate, remarketing - Community Manager - Analyses : made weekly and monthly analysis, Google Analytics, Adwords

- Implemented and monitored the affiliation campaigns, programs and special offers (banners, newsletters, XML datafeed, text links…) - Took care of the communication between the advertisers and the publishers - Intern and the clients reporting - Recruited new clients (publishers and advertisers)

- Launched « Feuilleté de Mousse », a new product patented for 20 years - Participated in all media communication planning (TV advertising, press, indoor and outdoor actions) - Created packaging for new products and for the existing portfolio (agency briefing, validation) - Developed promotional offers - Made Market analyses and weekly reports (Nielsen, Iri, TNS) - Trainings : logistics, retail merchandising improvement, marketing process

- Developed promotional offers and activities in the stores - Prepared sales leaflets for the trade team, the sales force and the customers - Follow up and analyses of the AC Nielsen data - Many trainings, including AC Nielsen and retail merchandising improvement

- Coordinated the creation of packaging - Organized the estimated planning for the launch of new products - Made creative recommendations to the marketing direction