Lysann Dieckmann

Leading the growth and development of client’s business and products with strong focus on the FMCG industry by managing and providing digital media strategies including research, competitive analyses, buying negotiation, trafficking and reporting to the client, Monitoring campaigns and guiding the digital campaign execution of assigned accounts, Establishing and nurturing deep expertise and knowledge of new digital media trends and business development opportunities for (potential) clients

Management of the cooperation partner integration and artist support at the fashion show MICHALSKY StyleNite, Project Leadership in design and conception of the MICHALSKY Pop-Up store during Berlin Fashion Week, Development and implementation of marketing strategies and new product development for current and potential licensees and cooperation partners, Market research including external and internal marketing analysis in the area of fashion, beauty and lifestyle

Process of planning, managing and delivering Victoria's Secret products, Development and design of in store visual merchandising, Brand management: Managing and sustaining a positive brand image by application of different branding strategies, Customer relationship management: Application of multiple CRM models with focus on customer satisfaction and customer loyalty

Development of marketing strategies, Acquisition of business partners, Product marketing and brand management, Marketing communications: Event marketing and online marketing based activities including developing and managing content management strategies across diverse social media platforms, Service promotion and public relations strategies, Cooperate social responsibility, Sustainibilty Management, Fundraising

Modules: • Marketing Management • Market Research • International and Cross-Cultural Marketing • International Political and Economic Environment

Bachelor thesis: An exploratory study of the acquisition of co-operation partners for the social business doonited. Modules: • Business Administration • Accounting & Finance • Controlling • Macroeconomics • Information Technology • Statistics • Procurement & Production