Maria Stassi

My main responsibilities include categories marketing plans definition and implementation, value proposition definition for new products/ranges, managing and overseeing all aspects of the product line from concept to delivery to achieve revenues, margins and market shares. I assure a common go to market strategy among the countries and define a global marketing plan for local implementation. I am also appointed as the project leader for the implementation of the strategic company online store.

Responsible for the Small Domestic Appliances business unit, my main responsibilities include definition of strategic objectives for the Italian market, marketing mix management, sales plans and promo budget management including both ATL and BTL. I set the main KPIs related to both marketing and sales. I ensure the constant competitors benchmarking and market analysis. I manage the new product introduction process and I work closely with the Headquarter to maximize local market opportunities.

I manage the start up of the sales team dedicated to the new Business Unit Health&Wellness covering both mother&baby products and the dental care products under the American leading brand Sonicare. I ensure distribution in both CE traditional channels but also in Pharmacies, drugstores and specialty stores. I re organize the existing teams and distributors in line with Philips new strategic plans.

Managing one of the three most important countries at world level my main responsibilities include: development and positioning of brand identity, definition of the strategic objectives in both sales and marketing (consumer/trade/medical) areas, preparation and implementation of the business plan and investment budget. I have also full responsibility of the P&L ensuring delivery of agreed economics. I am directly head of the pharmacy sales channel managing several local distributors and sales force.

Aim to develop the business in Central and South America I am in charge of the start up of business plans with local distributors. I am also responsible to meet all the import standards, to negotiate contracts, to direct price policy and plan products forecast.I ensure corporate marketing and communication strategy is implemented in the local markets. I am in charge of organizing and also attend international exhibitions (Colonia, Dallas, San Diego).

6 Exams of Core Curriculum with main focus on International Marketing

Business Economics, Marketing, Law, Accounting