MARTA LOPEZ IBAÑEZ
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von MARTA LOPEZ IBAÑEZ
- Current 13 years and 7 months, since Nov 2012
Marketing & Sales Manager
Telefónica
- 7 months, Apr 2012 - Oct 2012
Strategic Manager
Telefónica Germany GmbH & Co. OHG
Munich
- 1 year, May 2011 - Apr 2012
Outbound Marketing Sales Manager
Telefónica
Responsible for Outbound Marketing in the Business Unit. Manager of a five people team and external providers in different countries.
- 1 year and 7 months, Nov 2009 - May 2011
Product Manager of Loyalty Program
TELEFÓNICA ESPAÑA
Strategic definition of a new and innovative Loyalty Program. Creation of a new segmentation and characterization for both fixed and mobile customers. Negociation with partners from differents industries to get an agreement offering benefits to our home customers. National and international benchmarking in order to find the best practises in Loyalty Programs.
- 1 year and 1 month, Apr 2010 - Apr 2011
Project Manager of Green Customer Experience
TELEFONICA ESPAÑA
Design of the Green Customer Experience Model in Spain. Negotiation with strategic suppliers to promote development of products and services that benefit the environment: mobile packaging, eco-friendly merchandising, green accessories... National and international benchmarking.
- 2006 - 2009
Customer Experience Project Manager
TELEFÓNICA
Analysis of the residential customer lifecycle (customer journey): needs for every product and service, satisfaction index. Market Research to improve knowledge of customer relevant issues or trends.
Responsable for the coordination of different areas implicated in development of new products and services. Design of customer-friendly interface in telefonicaonline.com, movistar.es.
Development of price strategies based on legal and regulatory constraints. Analysis of prices at the telecommunications market in Spain. International benchmarking.
Ausbildung von MARTA LOPEZ IBAÑEZ
- 2007 - 2007
Strategy of client acquisition and loyalty
ESIC Business & Marketing School
- 2003 - 2004
Corporate Management, Marketing, Finance, Economics
ESADE Business School
- 2000 - 2000
E-business
IESE Business School
- 2000 - 2001
Financial Analysis
Universidad Carlos III de Madrid
- 1993 - 1997
Licenciatura en Economía
Universidad Carlos III de Madrid
Sprachen
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
German
A1-A2 (Grundkenntnisse)
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