MARTA LOPEZ IBAÑEZ

Angestellt, Marketing & Sales Manager, Telefónica
MADRID, Spanien

Fähigkeiten und Kenntnisse

Customer experience
strategy
sales
marketing
market analysis.

Werdegang

Berufserfahrung von MARTA LOPEZ IBAÑEZ

  • Bis heute 12 Jahre und 9 Monate, seit Nov. 2012

    Marketing & Sales Manager

    Telefónica

  • 7 Monate, Apr. 2012 - Okt. 2012

    Strategic Manager

    Telefónica Germany GmbH & Co. OHG

    Munich

  • 1 Jahr, Mai 2011 - Apr. 2012

    Outbound Marketing Sales Manager

    Telefónica

    Responsible for Outbound Marketing in the Business Unit. Manager of a five people team and external providers in different countries.

  • 1 Jahr und 7 Monate, Nov. 2009 - Mai 2011

    Product Manager of Loyalty Program

    TELEFÓNICA ESPAÑA

    Strategic definition of a new and innovative Loyalty Program. Creation of a new segmentation and characterization for both fixed and mobile customers. Negociation with partners from differents industries to get an agreement offering benefits to our home customers. National and international benchmarking in order to find the best practises in Loyalty Programs.

  • 1 Jahr und 1 Monat, Apr. 2010 - Apr. 2011

    Project Manager of Green Customer Experience

    TELEFONICA ESPAÑA

    Design of the Green Customer Experience Model in Spain. Negotiation with strategic suppliers to promote development of products and services that benefit the environment: mobile packaging, eco-friendly merchandising, green accessories... National and international benchmarking.

  • 2006 - 2009

    Customer Experience Project Manager

    TELEFÓNICA

    Analysis of the residential customer lifecycle (customer journey): needs for every product and service, satisfaction index. Market Research to improve knowledge of customer relevant issues or trends.

  • 2002 - 2006

    Expert Consultant online services

    TELEFÓNICA DE ESPAÑA

    Responsable for the coordination of different areas implicated in development of new products and services. Design of customer-friendly interface in telefonicaonline.com, movistar.es.

  • 1999 - 2002

    Expert Consultant Economic Regulation

    Telefónica de España

    Development of price strategies based on legal and regulatory constraints. Analysis of prices at the telecommunications market in Spain. International benchmarking.

Ausbildung von MARTA LOPEZ IBAÑEZ

  • 2007 - 2007

    Strategy of client acquisition and loyalty

    ESIC Business & Marketing School

  • 2003 - 2004

    Corporate Management, Marketing, Finance, Economics

    ESADE Business School

  • 2000 - 2000

    E-business

    IESE Business School

  • 2000 - 2001

    Financial Analysis

    Universidad Carlos III de Madrid

  • 1993 - 1997

    Licenciatura en Economía

    Universidad Carlos III de Madrid

Sprachen

  • Spanisch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Gut

  • Deutsch

    Grundlagen

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