MILA TONCONOGY

• Promoted to lead an eight person cross-functional team for the Sportswear category, representing 45% of revenues • Developed strategic plans to grow business and consolidate brand positioning as market #1 leader • Planned and executed city marketing plans for Milan and Rome macro markets • Defined digital commerce growth plan with an 18% increase in e-commerce sales and 50% increase in traffic • Produced marketplace research and consumer culture analysis

• Promoted to manage an international ten person cross-functional marketing team • Launched Nike Sportswear category in Latin American market, representing 40% of revenues • Oversaw internal category restructuring as Nike Sportswear marketing representative

• Lead a 4 person international retail marketing team covering Argentina, Chile, Uruguay, Paraguay, and Bolivia • Executed global and ex-novo retail marketing campaigns in Latin American marketplace • Realized retail staff training and incentives programs

History, Theory and Criticism of Architecture and Design