M.Sc. Mariem Akkaya

Responsible for the responsive consumer website (B2C) blacklane.com.

Leading the Conversion Rate Optimization Team in order to maximize the conversion rate of Home24 domains cross-device for seven countries. Intense Collaboration with Product Management by running quick experiments through prototypes to support product discovery, validate and define product strategy and roadmap, recommend strategies that increase customer loyalty
. Conduct and coordinate A/B and Multivariate tests to optimize internal and external website traffic resulting in maximized profits.

Product Owner for the core tracking team of otto.de Responsible for the conceptual development of user stories and technical descriptions using Cucumber (behavioral driven development) to write specifications. Planned, coordinated and conducted in-house training sessions on Digital Analytics and provided internal consultancy for application training courses.

Led specially designed workshops based on customer requirements for companies from the insurance and airlines sector. Developed website strategies to drive sustainable conversion. Lecturer for an in-house academy (etracker Academy) to enable clients and partners to use the etracker Web Analytics tool.

Supporting Product Management in running discoveries and writing user stories. Sales acquisition of partners and clients. Conducted diverse research tasks in order to understand key account management. Supported business development and consulting by assisting in Workshops. Supported the development of the etracker Academy.

IT-Management und IT-Consulting

Web Analytics

Controlling, Personal- und Unternehmensführung