Madelene Cheney

Increase company website traffic. Organize company and property marketing communications. Brand development. Increase brand awareness through public relations campaigns and integrated marketing techniques. Develop marketing plan for 4 offices. Strategic consulting. Design and implement direct marketing campaigns. Increase search engine placement through website optimization and search engine submissions.

Market and Position residential property for sale, develop marketing plan for each home, negotiate contract details, monitor current real estate sales and trends, assist buyer and sellers through the process of homes ownership, create and execute personal marketing techniques including brand marketing, public relations, direct mail, internet marketing and media buying.

Executed project management, event planning and promotions. Assisted in implementing mission statements and writing business plans. Organized and executed fundraiser events for non-profit clients.

Planned and organized promotional events, researched venues. Wrote, edited and distributed press releases and pitches. Developed and updated press lists. Preformed all aspects of public relations. Assisted in cultivating strong relationships with media. Collaborated with clients to meet needs.

Developed and managed marketing programs for websites and new products. Conducted extensive marketing research for promotions and business development; facilitated launch strategies. Controlled marketing budget for 300 clients. Redesigned corporate infrastructure to accommodate new business ventures. Promoted after only three months with the organization. Developed promotions, which climbed to over 30% of advertising traffic and 50% of revenue.

Marketing, Public Relations, Business Law, Internet Marketing, Critical Thinking

Marketing, Advertising, Salesmanship, Fashion Marketing, Fashion Merchandising.