Magdalena Hota

Bis 2019, Workday Communications Officer, Deutsche Bahn - DB Cargo AG
Frankfurt Am Main, Deutschland

Fähigkeiten und Kenntnisse

Workday Software
Marketing
Communication
Branding
Communications Strategy
Event management
Project Management
Research
Events
Brand
MS Office
Event Organization
Google Analytics
Tableau
Microsoft Excel
Data Analysis
Marketing Analytics

Werdegang

Berufserfahrung von Magdalena Hota

  • Bis heute 5 Jahre und 8 Monate, seit Dez. 2019

    Event Coordinator

    cme4u GmbH

    Responsibilities: - Driving events program from beginning to end, from idea generation and administrative management to liaising with the sales team for post-event follow up (surveys, statistical information) - Managing budget, with emphasis on project-based profitability and ROI - Staying up to date with global trends and guidelines in technology and advising managers on technology best practices for international event programs (virtual events including webcasts and teleconferences)

  • 1 Jahr und 6 Monate, Juni 2018 - Nov. 2019

    Workday Communications Officer

    Deutsche Bahn - DB Cargo AG

    Responsible for: - Delivering a communication strategy - Designing and owning an appropriate plan and approach for communication to different target groups - Building up different communications channels and providing information updates to different audiences on a regular basis (e.g. newsletter) - Owning a platform used for internal and external communication and data exchange as well as managing respective permissions

  • 2 Jahre und 1 Monat, Nov. 2015 - Nov. 2017

    Marketing Assistant

    CBM International

    Responsibilities: - Provided advice and support on brand and corporate design related topics to departmental heads across the globe. - Researched CBM's brand and communications activities to provide senior management with reports on which to base future decisions - Ensured brand consistency and corporate design compliance across all brand touch points (key presentations in Power Point and PREZI, internal and external publications and reports, promotional materials, business cards, logo).

  • 1 Jahr, Juni 2014 - Mai 2015

    Market Analyst

    Allinnove Inc., Sherbrooke, Canada

    Responsibilities: - Developed external market analysis by various research methods. - Elaborated fundamental marketing plans for existing and new products by evaluating the competitive situation, market position and product alternatives.

  • 6 Monate, Okt. 2010 - März 2011

    Marketing Intern

    ASB Consult, Oslo, Norway

    Responsibilities: - Performed several tasks for the Polish Tourist Office in Scandinavia- from contacting partners and clients, to planning, researching, organizing events, doing clerical work, and so forth. - Assisted in organization of "Heart of Europe" B2B Roadshow for companies from the Nordic region and business partners from Czech Republic, Poland and Hungary- November 11th, 2009. - Represented ASB Consult at Norway International Travel Fair- Reiseliv April 29th, 2010.

  • 2 Monate, Juli 2008 - Aug. 2008

    Communications Intern

    Telekom Srbija

    Responsibilities: - Planned and organized events for clients and partners of Telecom Serbia.

Ausbildung von Magdalena Hota

  • 11 Monate, Sep. 2015 - Juli 2016

    Marketing

    Krakow School of Business CUE, Krakow, Poland

  • 2 Jahre und 1 Monat, Sep. 2011 - Sep. 2013

    Cultural Studies

    AGH University of Science and Technology, Krakow, Poland

    New Media

  • 3 Jahre und 1 Monat, Sep. 2008 - Sep. 2011

    Cultural Studies

    AGH University of Science and Technology, Krakow, Poland

    New media

  • 1 Jahr und 1 Monat, Sep. 2007 - Sep. 2008

    Business Administration

    Hogeschool INHOLLAND Rotterdam, The Netherlands

    The Erasmus programme (European Region Action Scheme for the Mobility of University Students)

  • 3 Jahre und 1 Monat, Sep. 2005 - Sep. 2008

    Business Administration and Management

    Jagiellonian University, Krakow, Poland

Sprachen

  • Polnisch

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Fließend

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