Ing. Dragana Vukajlovic

- Gesamtverantwortung für das End-to-end-Marketing eines industriellen B2B-Unternehmens sowie enge Zusammenarbeit mit Sales und R&D zur Abstimmung von Positionierung, Messaging und Go-to-Market-Strategie. - Erstellung von Sales-Enablement-Materialien und technischer Produktkommunikation zur verständlichen Vermittlung komplexer Magnet- und Sensortechnologien.

- Leitung eines interdisziplinären Projekts zur Transformation eines Kinderbuchs in ein interaktives Live-Format. - Entwicklung von Content- und Engagement-Konzepten zur zielgruppengerechten Kommunikation komplexer Inhalte.

Eingeladen von den Mitbegründern der Plattform (www.nemackikutak.com), um beim Aufbau von Prozessen und der Gewinnung neuer Kunden zu helfen. - Inhaltsstrategie für eigene Ressourcen planen und ausführen: Web, Blog, soziale Medien und Newsletter - Kooperation mit Teammitgliedern, um digitale Marketingkampagnen, Webdesign und mehr zu verwalten - Analyse und Aufarbeitung der Online-Performance - Enge Zusammenarbeit mit dem Produktentwicklungs Team, um Produktprioritäten festzulegen

Managing director of umbrella company for two online media projects: Tracara.com: first online celebrity gossip media in Serbia Savrsena.com: lifestyle online news magazine Strategy and planning of working both newsrooms: Taking care of employees: employment, salaries, perks Lead for selling media space Collaboration with most of the biggest serbian advertising agencies Organizing budgets for both websites Sending reports to an angel investor.

Manage project deliveries and schedules to ensure successful completion of all projects in green. Track and manage change requests, scope, time, quality, people and project risks. Helped built most successful viral marketing campaigns on Serbian market (most successful one generated 580,000 unique visits in 24h window in 2013). Started the first Serbian online celebrity gossip portal Tracara.com (1M unique visits/month). Brought outside capital (through angel investment) for further growth (in 2014).

Applying agile execution and helping team members to reach their full potential. Assisting in the management and development of marketing strategies, doing competitor analysis, business model development and pre-sales inquiries at a startup developing a commercial Content Management Systems (CMS) product.

Leading the project ‘U tripu’, the first online guide through Serbia. Business model development, doing competitor analysis, preparing marketing canals etc.

Managing projects and work streams in digital (business) strategy and operations for a regional search engine "Pogodak".

This study program offers a wide range of knowledge in information technology and economics and business, which allows graduates to be successfully employed in enterprises, public services, government and financial sector.