Malgorzata Rog

International brand management and lead of new products development: - Setting marketing strategies on an international level for the existing and the new markets; - New product development: leading team of specialists responsible for the new product development (through search for the new technologies, laboratory tests, production coordination up to the launch preparation for the local markets); - Managing existing core business portfolio on a global level.

Managing Colgate Premium Toothpaste – #1 priority category in the company: - Brand strategy development: assessing growth potential and looking for opportunities to expand business via portfolio optimization, introducing new products, entering new segments, using different communication methods; - Leading and tracking execution of the strategy by my team and other departments; - In-dept internal and external analysis of brand performance - Organizing PR and trade events, sales conferences.