Malte Ottomann

Leading the product development of corporate benefits' European platforms that connect >8,4 million registered users with a curated portfolio of special employee offers by our cooperating vendors, ranging from world-famous brands like Adidas or Apple to carefully selected local heroes for the little "extra" in our user's shopping experience.

Development & implementation of a comprehensive brand ecosystem for a JTI RRP premium proposition, with special focus on: - Portfolio Management - Brand Positioning, Comms & Touchpoint Planning - Consumer Insights & Market Research - Commercial Strategy & Trade Marketing

Global brand development for JTI's brands in the emerging nicotine pouch category with strong focus on brand equity and digital.

Product Owner as part of an Agile project assignment with the objective to develop a revised global E-Commerce Platform for JTI's Reduced-Risk Products.

Brand & Key Account Management for JTI's e-cigarette brands (e.g. LOGIC) within the German market.

Graduate Programme with the following assignments: - Brand Management - Market Research (Market Data Analysis and Consumer Insights) - Trade Marketing - Sales Representative

Abteilung für Werbung, Content und Product Placement, BMW Automobile

Brand/Product Marketing TASSIMO

Brand/Product Marketing TASSIMO

Markenbotschafter diverser Großunternehmen

Marktforschung, Strategientwicklung, Gestaltung, Pitch-Präsentation, Umsetzung und Evaluation im Rahmen einer studentischen Out-of-Home-Kampagne für zwei mittelständische Unternehmen.

Cross-Cultural Communication, Chinese Marketing Strategy, E-Commerce, Chinese Culture, Chinese Language

Internationales Marketing, Management und Entrepreneurship

Internationales Marketing, Management und Entrepreurship