Malvika Razdan

Develop and execute buying strategies for textiles, footwear, accessories, and homeware,including streetwear, designer, luxury, off-price modules, and private labels. • Negotiate prices and contracts with multi-brand and private label suppliers to secure favorable terms and enhance profit margins. • Leverage knowledge of full-price and off-price models to inform buying decisions and improve product assortments.

Developed market and customer strategies based on corporate objectives. • Acquired and developed new customers while supporting existing ones.

Managed product launches, cross-functional team leadership, and competitive analysis. Developed and presented seasonal ranges, negotiated prices, and maintained margin growth. Recommended in-season actions for slow and fast-selling products. Assisted with range planning and generated orders with merchandisers

Developed samples from inquiries to final product, negotiating prices and ensuring production feasibility. Provided approvals and comments on samples and corresponded with buyers and suppliers.