Manel Cirac

Implemented the acquisition strategy including ad campaigns (Facebook Ads, Google Adwords, Affiliate networks), and email campaigns . Developed and executed user behaviors analysis processes to increase the interaction and engagement rate.

Develop sales in the European Duty Free market for all products in all market segments (volume, margin, brand visibility, budget, forecast, marketing plans by customer, ...) working with the main travel retail operators (WDFG, DUFRY, Nuance...) in developing sales, fixing objectives, plans, and budgets.

Managing accounts based in Spain and France (8 accounts- NS: €4M). Identify and grow opportunities with new prospects within territory and collaborate with sales teams to ensure growth attainment. Negotiation with for sales review, new projects, new visibility online. Development of the strategy creating Social Media Plan and improve the branding. Supporting Head Sales Manager based locally to facilitate communication with the Monthly sales reporting (volume/value) by area.

- Establish the commercial bases for new companies, how to make new clilents, management and leadership. - Create project plans to ensure on-time delivery and track progress against milestones. - Negotiate with internal stakeholders to resolve dependencies