Manju Pradhan

 Develop, contribute to and execute integrated digital marketing campaigns and strategies for the clients (DoubleClick Manager and DoubleClick Bid Manager)  Manage digital marketing campaign (Traditional display campaign, Programmatic Buying – Real Time Bidding)  Manage Facebook advertising and promoted post for the clients  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 SEM campaign creation and management (Google Adwords & Bing Ads)  Analyzed SEM activities and results to generate weekly report  Performed keyword research and implementation  Supported in retargeting and affiliate marketing  Generated weekly blog posts in different fashion social communities

Topic:The Importance of Content Marketing in reaching B2B customers: A case study in the Integrated Sensor marketing department at Infineon Technologies  Researched on B2B content marketing and its tools  Evaluated six content marketing tools: social media, videos, infographics, elearnings, presentations and in-person events for the study  Prepared monthly web traffic report based on web analytical tool Omniture  Assisted in SEO and SEM campaigns

 Worked at the Integrated Sensors Department.  Developed and expanded strategic planning environment for Integrated Sensors.  Supported the strategic planning process for the fiscal year 2012/13.  Conducted business analysis and prepared draft decisions for the management of the business segment. Conducted market and competitive analysis.

 Attracting clients who wish to post job offers and seeking applicants who wish to apply for these jobs.  Promotion of the company through communication with media outlets including television channels and newspaper agencies.  Client visits on a regular basis to address the concerns of the clients and achieve feedback.  Preparation of monthly sales report and presentation

 Conducted market surveys to address what shows were popular among various age brackets.  Analyzed the survey data.  Documented findings for management’s action for enhancing market outreach.

B2B marketing, Marketing Research, Product and Market Development, Cross culture Marketing, E-commerce, International Market Development, Customer relationship Mangement

Marketing