Manon Scheider

- Conceptualization, planning, design, and documentation of advertising and communication campaigns online and offline (web, social media, print, merchandise, events/trade fairs, online marketing channels). - Comprehensive project implementation of website relaunches - conceptualization, design, technical implementation, ongoing maintenance. - Management of the online shop (product management, order processing, customer support, website optimization, marketing and promotions, order fulfillment)

- Served as executional project lead for 360 product launch campaigns including OOH, POS, digital, trade fairs and packaging, B2B and B2C for brands like Lucky Strike, Pall Mall, EPOK, VELO, glo - Support in the strategic derivation of campaigns and development of concepts - Management of daily project developments from start to finish - Budget control, offer preparation, briefing and management of internal creative and strategic departments and external partners (printers, artwork developers, freelancers)

- Customer consulting and support in campaign planning (Direct, PoS, OOH marketing, sales promotion, merchandise, and PR) in the optics and hearing acoustics segment - Assisting in the planning and execution of photo shoots - Budgeting and preparing offers, briefing, and managing internal departments and external partners

- Brand and consumer research - Coordination, budgeting, and execution of TV commercial productions and photoshoots - International implementation and execution of the Net Promoter Score (NPS) - Coordination of internal knowledge sharing across all international marketing teams (internal blog)

- Planning, execution, and monitoring of performance marketing measures (Mobile, SEM, SEO) - Reporting and coordination of performance marketing channels (Mobile, SEM, SEO) - Cross-channel content and campaign creation for PR, social media, and email marketing - Graphic support for the rebranding of the "Foodarena.ch" brand

Kommunikationsprojekt im Rahmen des Studiums. Markt- und Zielgruppenanalysen, Durchführung von Workshops, Entwicklungen strategischer Konzepte und passender Marketingmaßnahmen, Erstellung und grafische Umsetzung geeigneter Werbemaßnahmen und Präsentationen

Selbständige Durchführung, Auswertung und Präsentation von Recherchen, Situations-, Zielgruppen- und Marktanalysen Mitwirkung im Team bei der Erarbeitung der Kommunikationsstrategien, Unternehmens- bzw. Markenphilosophien Vorbereitung und Durchführung von Workshops bei den Kunden Organisation und Dokumentation der Kampagnen und deren einzelne Kommunikationsmaßnahmen Gestaltung von Corporate Identities und Kommunikationsmaßnahmen, insb. Präsentationen und Booklets

• Koordination und Betreuung der Dreharbeiten • Locationsuche und Vertragsverhandlungen mit Protagonisten • Produktionsabrechnungen und Backoffice