Manuela De Faveri

Noir Berlin is a recently founded pop art brand. I was responsible for all the sales and marketing endeavours: - the local store employees, sales, stock, relationship with suppliers, new products development; - PR activities, social media content, expansion plan, re-branding.

Marketing and Comms Planning (freelancer) | Oct 2015 - Jul 2016 Begleiter (volunteer) - Pfeffersport | Feb 2016 - Dec 2016

Responsible for the teams and deliverables from Planning and Content departments. Department outputs: research, strategy, content plan, media plan and management, measurement reports, press relations, for both online and offline projects.

Responsible for the planning, innovation and content teams and their outputs for both online and offline projects: Research, strategy, innovation, content plan, feasibility evaluation (promo legislation/ production implications), media plan, KPIs set and ROI measurement. Team management (7 people staff) and participation on the agency's leadership group.

Managed Sony Brasil marketing activation account, for the following categories: Vaio, PlayStation (hardware and software), Walkman, Digital Imaging. Coordinated the creation of the digital content platforms for PlayStation Brasil. Strategic projects leadership, from the briefing through planning, production and creative processes. Team development and project management. Participation on the company's leadership group.

Management of Philips Brasil internal marketing account. Responsible for the research and the implementation of a full internal communications plan for this client, including headquarters, offices and industrial plants in the country. Demand management, reviewing of communication standards, campaign strategic planning. Briefing, job follow-up, project leader (planning, creation, production, logistics).

Briefing, pre-production, job follow-up. Management of creation, edition and post-production teams. Copywriting and reviewing communication standards.

Account executive and planner (clients: Nokia, West, Kraft Foods, IBM, Carrefour, TIM SP, Kyocera). Manage both production and creative teams of events, promotions and POP.

Sponsorship project analysis, relationship with most of the company's brands and their marketing departments. Full responsibility on the companies out of use assets donation to NGOs.