Saleh Jan Mirzaei

• Improved marketing efficiency for an official Casio distributor in the Middle East. • Launched a high-impact gamified campaign within four days. • Audited performance channels, led a strategic planning task force, and fostered a data-driven culture.

• Directed branding and growth strategies for a multinational startup incubator. • Oversaw transition from family business to international player.

• Led a strategic consulting project across Kenya, Uganda, Tanzania, and Madagascar. • Focused on optimizing marketing effectiveness, time and cost efficiency, and operational workflows.

• Assessed marketing strategies, team structure, and channel allocation. • Delivered training and workshops for the Iraqi team. • Compiled a report with actionable insights and designed audience personas tailored to the Iraqi market.

• Built and led the driver digital onboarding system, growing monthly signups to over 74% of total national registrations. • Reduced Driver Acquisition Cost (DAC) to one-third of previous offline methods. • Designed and executed integrated campaigns across digital, offline, and guerrilla marketing channels. • Managed performance analytics and optimization via Power BI, Appmetrica, and Google Analytics.

• Directed Bamilo’s nationwide campaigns from concept to execution. • Led cross-functional campaigns for new product categories and strategic partnerships. • Orchestrated over 500 promotions and launched Iran’s first Black Friday. • Collaborated with Rocket Internet global teams to adopt agile campaign methodologies. • Oversaw brand identity, storytelling, and UI/UX alignment for all outbound communication. • Managed integrated campaign lifecycles with limited budgets, producing high ROI.

Managed CRM strategies, resolved creative/technical challenges, coordinated domestic and international communications, and used operations research to streamline processes.

• Led a team revamping the company’s business model and operational structure. • Proposed actionable insights to government agencies, contributing to regional tourism policy development.

• Created high-impact visual campaigns and brand assets for Vodafone Cyprus. • Delivered consistent messaging across cross-channel strategies and events.

• Ranked 98th in the national entrance exam. • Top student in Marketing, B2B, and Consumer Behavior. • Thesis: The Impact of Sales-Marketing Encroachment on Developing a New Product.

• Earned scholarship via university entrance exam. • Workshops: Packaging, Promotion, and Marketing Collateral. • Projects: Career Plan, Feasibility Study, Life After Graduation.

• Final year completed in Cyprus with a focus on the international academic environment. • First two years completed in Iran, majoring in Math and Physics.