Leonardo Trame

Responsible for defining and managing the digital marketing and social media strategy to increase lead generation, improve brand perception and encourage engagement in different countries through campaigns with diverse calls to action

Responsible for designing the European marketing strategy and develop marketing materials to reach customers with targeted on/off content (email marketing, webinars, website/CMS, social media marketing, brochure, company presentation, congress materials, offers catalogue)

Responsible for managing the digital channels to ensure the proper visibility to the products and activities of the company. Channels and tasks: Corporate website content creation (CMS), direct email marketing (Database/CRM segmentation, text and graphics, delivery, results' analysis), corporate communication, external relations, test method to maximize campaigns/digital channels performance, digital channel KPI and customer behavior analysis

Main tasks: Marketing plan, account action plans, direct marketing budget allocation, events organization, press advertising.

Main activities: Customer report analysis and database curation/segmentation

Digital Strategy, Brand Management, Campaign Management, Social Media Marketing, SEM/SEO, Community Management, Blogging, Digital Communication

Marketing, Communication, Media Planning, Brand Management