Mara Nowozin

Development of communication strategy for brand rebuild, content creation & management of all social media activities

Voluntary support in product photography, copy writing, content creation

Two practical periods as part of the dual Bachelor program from August 2017 - March 2018 & August 2018 - February 2019 Strategic Business Unit - Hair Care • Active involvement in the product innovation process • Steering of social media communication for brand relaunch • Creation of product concepts and realization via the product development cycle from ideation to launch

National Marketing - Hair Care • Market, competitor and media analysis • Tracking of national launches and support in promotional activities

Außendienst - Beauty Care • Customer service and shelf-optimization for retail relations in the region Frankfurt/Main

The content is focused on the concepts, challenges and approaches for global marketing of sustainable products and services including principles of corporate sustainable responsibility and sustainability branding.

GPA: 8.1 cum laude (1.7) Thesis: "How Corporate Social Responsibility Influences Taste Perception - An experimental research investigating the extent of the health halo effect in different food categories" (Grade: 8.0)

Dual Bachelor program in cooperation with Henkel AG & Co KGaA GPA: 1.9 Thesis: The strategic approach of a brand relaunch by the example of the hair care market (Grade: 1.7)

Wirtschaft und Verwaltung