Marc Boulet

Management of Western Digital's e-commerce website (WD Store) in the EU region; creation of online marketing programs with targeted campaigns to reach new customer segment; overseeing of search engine strategies to drive traffic to e-commerce sites; support of regional sales and marketing teams with Channel Partner programs.

- Defined annual digital strategy for IBM Software France and owned targets in revenue generated - Established and monitored KPIs performance - Plan and execute digital integrated campaigns (Search Engine Marketing and Search Engine Optimization, website, Preferred Landing Page, banners, email & nurturing activities, media planning, video, digital assets, social media, virtual events and Webcasts) - Created a social media community around IBM software brand on Viadeo

Organized events, seminars and Webcasts

- Executed marketing campaigns (mailings, emailings, Webcasts) - Defined the editorial content of newsletter (10.000 suscribers)

- Designed direct marketing campaigns for acquisition, spend stimulation and rewards programs of co-branded cards - Segmented the cardholders database and recommended campaigns