Marcel Menezes

Lead LATAM team responsible for product portfolio management of mechanical hand tools (MHT) and automotive equipment (undercar). Cross-function activities with Branding, Trade Marketing, Innovation, Pricing and Sales teams focus on business growth and market share gain. Sell-in and sell-out strategy, brand awareness, P&L and gross margin. Tracking external data/trends, competitor analysis and customer insights via voice of customer (VOC) to provide the best product and build categories market leadership.

Sales management of automotive diagnostic equipment, software and special tools for automakers and their dealerships in Brazilian market (OES/OEM). Business development and customer acquisition successfully achieved. Improvement of dealerships aftersales profitability and efficiency, return of investments calculation and support for new service offers. Coordination of local special tools development according to automakers requirements with marketing and engineering teams.

Management of diagnostic scan tools, engine analyzers, gas emissions analyzers and battery testers, delivering suitable go to market and commercial models according market needs. Rationalization Plan of Vehicle Communication Interface portfolio for passenger cars and heavy duty, focus on LATAM market. Increased diagnostic software coverage in Brazilian market. Product roadmap, Pricing, P&L and Gross Margin. Cross-function activities with global development team Technical training for commercial team.

Development of automotive diagnostic scan tool software ESI[tronic]/KTS as a multi-brand solution focus on independent aftermarket (IAM). Extensive use of automotive communication OBD2 protocols (UDS, KWP2000 and KW71). Reverse engineering expertise. Coordination of fleet diagnostic coverage analysis in Latin America. Technical support and commercial team training. Trained by diagnostic development team in the headquarter in Germany.

Key Performance Indicators (KPIs) development: sales figures, profit & loss and margins. Database update on customer acquisition projects software and user support. Data analyses and presentation of internal Marketing & Sales survey. Lead annual EMEA sales award event preparation.

Residential water meter portfolio management. Follow up on product development roadmap and quality tests. Responsible for redesign product brochures and technical specifications. Technical sales training and support. Bids analyzer for international tenders and product definition for samples preparation. Norms and test procedures for samples preparation and product approval by customers (B2B). Lead technology transfer sharing drawings and production processes. Intercompany technical support