Marcel Putina

Overall website Conversion Rate Optimisation, Tracking & KPIs reporting: - Working directly with the Marketing, Product/IT and CRM teams for full alignment on website optimisation. - Defining product concepts and specifications according to the business requirements, and applying them operationally. - Running funnel optimisation, A/B and multivariate tests, and UX improvements. - Conducting customer development interviews, tests and surveys.

Online Marketing architecture setup & ongoing cost and conversion optimisation: - Search advertising (AdWords, Bing Ads) - Display Marketing (Google Display Network, Facebook Ads, Gmail Sponsored Promotions) - Retargeting channels (Search retargeting, Display Retargeting, Facebook Ads) - Direct Email Marketing campaigns

(Savedo) Venture development from the conception to the launch phase. Savedo is an international marketplace specialized in savings products and online-banking. The company allows customers to invest in multiple saving accounts across EU and handles the German customer service, Marketing and Operations for the involved banks. Savedo started in May 2014 and successfully launched in December 2014 as the first FinTech venture of the FinTech incubator FinLeap.

Mandatory internship during my studies at HFU: - Online Marketing architecture setup (Search, Display and Retargeting channels) - Website analytics and tracking setup (Google Analytics and Google Tag Manager) - A/B testing ads and landing pages (optimizing for CTR and CR)

Semester break internship during my semester abroad at Sungkyunkwan University: - Global market research & new markets - Distribution Network development (Europe, South America, Thailand and Indonesia) - Sales and order management (LG graphic materials) - Trained in: Product and Value Chain, Logistics process, Payment terms, Supply Chain Management.

Semester break internship during my studies at HFU: - Branding & Social Media marketing - Project management - Market research and competitor analysis - Inventory management, shipment and operations

Summer internship in May 2011 & June – Aug 2008: - Customer consulting - Policy customisation - Risk evaluation and pricing (automotive & property)

International Business Strategy, International Marketing, Entrepreneurship, Managing Innovation & Creativity

A 360 degrees course on starting up a business in Korea - Setting Up, Running and Tax - Real Estate - Intellectual Property Overview - Banking Guide for Foreign Residents in Korea - SME Development Policy in Finance - Labor Law