Marcello Ungaro

Drive local brand & equity marketing strategy for the Coloration category. Lead launches, promo & media plans. Turn consumer & market insights into actions. Own portfolio mgmt & A&P budget. Collaborate cross-functionally & with agencies to deliver impactful, consistent brand presence. Foster innovation & team development to grow brand equity & consumer engagement.

As Education Manager DACH for Redken, I led the training and advocacy strategy across Germany, Austria, and Switzerland, with direct responsibility for a network of 45 Redken Artists. I managed recruitment, onboarding, development, and performance tracking for the entire artist and freelancer community, ensuring consistent brand identity and excellence in execution.

As Education Training Manager DACH for Redken, I was responsible for the operational roll-out of the education brand strategy across Germany, Austria, and Switzerland. My core mission: to elevate education excellence by developing people, content, and programs that aligned with Redken’s cross-brand strategy. I coached and managed over 50 Redken Artists and Brand Experts across various training formats (in-salon, digital, offline stages), ensuring performance quality and brand consistency.

As Brand Content Expert DACH for Redken, I led the content strategy and execution across Germany, Austria, and Switzerland – shaping a consistent and authentic brand identity across digital platforms. I audited and optimized content on L’Oréal Access, developed traffic-driven strategies, and managed both long- and short-term publishing calendars.

As Technical Brand Expert for Redken in Southern and Eastern Germany, I delivered tailored technical education and brand experiences to high-profile salon clients. I trained salon professionals in advanced techniques, product application, and salon business optimization – always with a deep understanding of customer needs and market trends.

As Educator at Keller the School, I designed and delivered seminars in haircutting and haircolor, developed training programs for internal and external stylists, and mentored apprentices throughout their education. I independently managed seminar planning, contributed to the annual collection development, and participated in live stage shows and brand presentations.

As Salon Manager, I led the operations of Keller’s exclusive salon, overseeing team development, daily coordination, and business performance. My responsibilities included staff planning, customer scheduling, product orders, sales forecasting, and conducting employee reviews.

Completed Keller’s internal training and certification program to become an Art Director and top stylist. Worked hands-on with clients, supported collection work, and contributed to creative team development.

Completed internal advanced stylist training program as part of Keller’s education path. Focused on sharpening cutting and coloring techniques.

Participated in Keller’s intensive in-house stylist foundation program (internal certification). Built fundamental technical and service skills to start the hairdressing career.