Marcelo Martins

- Setting a high bar on UX strategy, research & iterative design of web & native crypto fintech products; - Collaborating in Design Sprints iterations & prototyping through storyboarding, ideation, prototyping, usability testing, and data analysis to validate User feedback; - Collaborating on product and feature enhancements; - Researching, Designing & delivering CoinZoom's NFT Marketplace; - Adding customer feedback and app rating survey to improve app features & increase app store rankings;

- Collaborated with executive leadership, stakeholders, and other cross-functional teams; - Set the product vision, created roadmap & implementation strategy for the team; - Provided design leadership, hired & coached multi-disciplinary UX team members; - Closed skill gaps & aligned team resources to business needs & expectations; - Collaborated with Product, Engineering & Marketing to conceptualize & design SAAS apps; - Used research, sketching, storyboarding & prototypes to build data-driven products;

- Collaborated with other Leaders to iterate on new products and features; - Researched & redesigned 2 credit card journey flows & generate over $48.2M in revenue in the first quarter; - Suggested & used re-marketing strategies to retarget customers who failed KYC; - Managed the product design of 6 different financial products and 1 mobile app; - Managed Google Analytics, Adobe Experience Manager, and Adobe Target; - Researched, implemented, and managed mass email marketing application & server.