Marcelo Martins

is working from home. 🏡

Angestellt, Product Design Director, CoinZoom

Salt Lake City, United States of America

About me

As a strategic leader, I set the bar high on UX & UI practices using the Design Thinking process to build digital fintech products. I enjoy collaborating with other business leaders to learn and build a culture that brings innovation, ownership, and autonomy to execute a product vision and an implementation strategy to deliver engaging digital products through web and native apps.

Skills

Web
User Experience
Branding
Illustration
Leadership
Graphic Design
FinTech
Web Design
Product design
Storytelling
Strategic Planning
Brand design
Interface Design
User experience design
Brand strategy
Roadmaps
Adobe Illustrator
Credit Cards
Adobe Creative Suite
Layout
Printdesign
Creative Direction
Corporate Identity
Marketing strategy
Team work
Creativity
Adobe Creative Cloud
Figma
Adobe Experience Manager
Design Strategy
Design Leadership
Team Management
Team Building
Sketch
Github
Search engine optimization
Search Engine Marketing (SEM)
Design Thinking
Design System
Digital Prototyping
Rapid Prototyping
User Interface
User stories
User Research
Ideation
Wireframe
Testing
Usability Testing
Digital Branding
Visual Design
Front-End Development
Front-End Design
Agile
Agile Development
Continuous Integration
Continuous Deployment
eCommerce
Project Management
UX Manager
Data Analytics
Persona Profile
Journey Flow
InVision
Balsamic
Axure RP
HTML
CSS
SASS
GitLab
User Experience Design (UX)

Timeline

Professional experience for Marcelo Martins

  • Current 3 years and 3 months, since Feb 2021

    Product Design Director

    CoinZoom

    - Setting a high bar on UX strategy, research & iterative design of web & native crypto fintech products; - Collaborating in Design Sprints iterations & prototyping through storyboarding, ideation, prototyping, usability testing, and data analysis to validate User feedback; - Collaborating on product and feature enhancements; - Researching, Designing & delivering CoinZoom's NFT Marketplace; - Adding customer feedback and app rating survey to improve app features & increase app store rankings;

  • 7 years, Mar 2014 - Feb 2021

    Product Design Director

    Global Payments, Inc.

    - Collaborated with executive leadership, stakeholders, and other cross-functional teams; - Set the product vision, created roadmap & implementation strategy for the team; - Provided design leadership, hired & coached multi-disciplinary UX team members; - Closed skill gaps & aligned team resources to business needs & expectations; - Collaborated with Product, Engineering & Marketing to conceptualize & design SAAS apps; - Used research, sketching, storyboarding & prototypes to build data-driven products;

  • 7 years and 6 months, Oct 2006 - Mar 2014

    Head of User Experience Design

    Merrick Bank, Inc.

    - Collaborated with other Leaders to iterate on new products and features; - Researched & redesigned 2 credit card journey flows & generate over $48.2M in revenue in the first quarter; - Suggested & used re-marketing strategies to retarget customers who failed KYC; - Managed the product design of 6 different financial products and 1 mobile app; - Managed Google Analytics, Adobe Experience Manager, and Adobe Target; - Researched, implemented, and managed mass email marketing application & server.

Languages

  • English

    Fluent

  • Portuguese

    Fluent

  • Spanish

    Fluent

  • Italian

    Basic

  • French

    Basic

Interests

Blockchain
Travel
UX Design
Airsoft
Gardening
Languages
Racing
Flying
Cooking

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