Marcio Valenti

In my position, I am responsible for leading the digital transformation of manufacturing, financial, and administrative operations in order to accelerate growth and profitability. I use process improvement efforts to increase performance via the implementation of new ERP and e-commerce systems. Additionally, I develop and implement strong methods aimed at increasing revenues via improved communication and financial management.

Throughout my time with this business, I served as Manager and Director at Feed, a luxury butchery and restaurant situated in Itaim, Sao Paulo. By developing a fresh idea and converting the act of buying into an experience, I renovated the shop and staff and established efficient procedures. I implemented a digital communication strategy throughout the chain, increasing E-commerce and physical retail profitability.

As an account executive, I created brand consistency across all categories and designed point-of-sale communication and positioning strategies that worked in harmony with all countries, resulting in substantial cost savings. I defined the project's scope, timeline, and budget by coordinating the design team responsible for material development, ensuring that market criteria were met.

Led process improvement initiatives by revamping merchandising area during Kraft Foods and Cadbury merger, integrating and redesigning process to minimize duplication and optimize development time. Enhanced visibility area’s strategic capability via redefinition of procedures, resources, and controls. Designed project with new logistics operator, resulting in up to 40% reductions in logistics costs and improvements in material supply, distribution, and storage across Brazil.

Developed exceptional promotional activities as well as merchandising materials to market products for AdeS, Maizena and Becel brands. Collaborated with Marketing and Finance team to develop Category’s annual Business Plan, while defining investment, actions, distribution and expected results. Facilitated decision making process via P&L analysis of budget control category in all actions.