Marco Pagni

Founded in 2009, Fetch is an independent and award-winning mobile marketing agency with offices in London, San Francisco and Berlin.

- Account Management of existing demand clients in the UK and North America (media agencies, media buyers, direct advertisers) - Consult media agencies and advise clients on all aspects of optimal and performance based mobile advertising campaigns - Point of contact for all clients during campaigns runtime - Creation of pitch presentations, proposals, status reports, performance analysis and forecasts for sales team - Analyze client demands as well as cross and upselling potential

- Planning, developing and optimizing mobile display campaigns - Professional use of Doubleclick for Advertisers - International account management for several European markets. - Researching new developments in Digital Marketing (emphasis on Mobile) - Command of tools and software for statistical analysis and data reporting - Managing test campaigns and presenting learnings to senior management

- Planning, developing and optimizing Search campaigns - Professional use of Google Adwords, Yahoo YSM and Microsoft Adcenter - Account management for the UK market - Strong focus on performance based marketing (budget and KPIs target) - Command of tools and software for statistical analysis and data reporting - Setting up A/B tests and presenting learnings to senior management - Responsible for the development of an internal web based campaign management tool

- Assisting the Marketing Manager in implementing IAV’s new corporate brand strategy in North America - Organizing trade shows and conferences to promote activities in the USA - Researching opportunities within the North American automotive industry - Setting up emailing campaigns using Salesforce (web based CRM tool) - Supporting senior management in adapting German best practices to local requirements

Supporting the Corporate Branding process

Completion of Bachelor’s thesis based on learnings from the internship Title: "Entwicklung eines internen Kommunikationskonzeptes für eine neue Markenstrategie am Beispiel der IAV GmbH"

- Handling various administrative and event management duties - Coordinating projects involving several stakeholders (agencies, vendors) - Working as part of a team in setting up the Second German Electric Vehicle Congress: Acquisition of electric vehicles for an associated driving event Acting as contact person to vehicle suppliers, supervisors and visitors

- Successful completion of the IHK Ausbildung Kaufmann im Gross-/Aussenhandel - Acquiring first-hand experience and training in various fields including: Logistics, Customer service, Marketing, Accounting, Purchasing

B2B and B2C Marketing International Marketing International Management Technological innovations for Business Professionals