Dr. Marco Stagni

I am Head of Marketing and Services in the sector of trade exhibitions and fairs for wood and furniture industry, a key opportunity for Made in Italy firms willing to gain international visibility and expand their business.

Throughout my experience in this leading company, my mission was to demonstrate that marketing is a far-reaching discipline beyond consumer goods, and health and social care could be a perfect industry to apply it in innovative ways.

In this position I was dedicated to promote the Bisazza’s Shop in Shop Project in US and Canada, a large scale operation to create a consistent retail presence in every state.

My job in this small firm, where I was assigned a team of four commercial representatives, was to bring in big customers such as Atari, AstraZeneca, Bialetti, Deutsche Bank, Esselunga, Ferrero, Swatch Group and UniCredit. We reached the tipping point when we entered the fashion industry and started working with Bulgari, Cavalli, Diesel, Dolce & Gabbana, Gucci, Moschino and Prada, allowing our firm to increase sales by 600% in just four years.

This firm offered me the first job of my career. As I had a master’s degree in architecture and lacked any business skills, I started as a warehouse worker while I was taking a 2 years course in Business Administration at Bersani & Vitali Milano.

Master’s Degree, Communication and Media Studies Activities and Societies: IMC Integrated Marketing Communication Here I earned skills and knowledge in planning and decision making for communication and corporate marketing.

I loved studying architecture, design and art. This is when I realized the value of Made in Italy.