Marco Tenconi

As of June 2009 I started an Executive MBA (part time format) and I began a freelance activity on projects focused on Performances and Processes evaluation, CRM and Business Intelligence in Fashion and ICT industries.

Reporting directly to the Italian General Manager, I was responsible for Pharbase and OneKey, Italian medical database. Main activities: • to create and to implement italian product strategy • department metrics analysis, costs control and budget creation • Clients Relationship Management consolidating partnerships through dedicated Key Account activities • pre-sales activity for main prospect Clients and contract negotiation or renewal

I managed a 25 operators HelpDesk (inbound and outbound telephone/email activity) and Pharbase department, a medical database maintained by around 18 operators. Main activities: • operative strategy definition and implementation • department metrics analysis, costs control and budget creation • supplier management (training companies, external call center, staffing companies) • HR activity I managed the Italian project aimed to transfer part of Italian activities both to Indian and Polish branches.

I was responsible for the management of the business relationships with several Clients. Main tasks: • to plan, to develop and to control all the activities within Dendrite’s departments in order to meet the terms/SLA of each contract • project management of new services implementation • to evaluate and to plan business development solutions in order to grant both stability within the partnership and a continuous growth of the generated income

I managed the mass market and collectables categories Team. Main activities: • most potential categories identification and subcategories structure definition • marketing strategy definition and implementation: online & offline communication, PR activity, tradeshows & offline events presence management • to manage and to increase partnerships with websites and online communities • management of the Team composed by 4 Category Managers

I was responsible for the Italian online budget allocation and ROI control. Main tasks met: • Online Team creation and consolidation • I established strong partnerships with all the major players in the Italian internet market • brand reputation creation and consolidation in the national market

I was responsible for the setting up and management of the payment system and its merging into the eBay one, Insurance and Transport services, partnership negotiations and implementations. I played an active role in the Operational Marketing unit till June 2000: in charge as Project Leader for site’s performances analysis; premium events and site’s migrations to updated platforms.