Marco Weber

Key Account Manager for Interdiscount, Media Saturn, Manor, La Poste and Migros for all Apple Products. In this role I am in charge of forecasting, creating sales and marketing plans for the customers, optimizing the inventories, secure retail sales person are trained and work with our european head office in London and our forecast and production teams in Irland.

Sales Manager of a team of 10 people visiting stores of the indirect channel (Mobilezone, Media Markt, ID,...) all over CH. Additionally KAM of Media Markt and member of several strategic projects representing the indirect channel. During the planned merge with Sunrise, I was selected to join the team of around 30 people of both companies to work only at the merge, representing the retail channel. After this project I returned in the daily business as area manager managing a team of over 50 people.

Active role in account management of the top customers (Interdiscount, Migros, Media Markt). Overall responsibility for turnover, marketing initiatives and marketing budget, Games division. Overall responsibility for all cross-promotional activities (including Windows, Office etc.). Overall responsibility for media planning, Entertainment division.

- Launch of Xbox and Xbox 360 video game system - Development of business and media plans - Responsibility for annual budgets (several millions) - Definition and organisation of distribution channels - Management of various agencies and international and national teams - Supervision of over 80 journalists - Planning and coordination of events - sponsorship negotiations with international partners

Application Service Providing / Games on Demand - Overall responsibility and project management for a broadband service enabling subscribers to lease and use programmes such as MSOffice or games online - Strategy development, business plan, negotiations with partners - Product Marketing Mix

Brand Management for Nestea and Fanta - Responsibility for the National Sampling Programme 1999 and 2000 (popular sporting programme) - Part-projects relating to the launch of Fanta Lemon and Nestea Cool Internet Marketing - Coordination of all Coca-Cola Switzerland AG internet activities - Project Manager for Coca-Cola Switzerland website and various promotional campaigns (Sprite Wildride, Coca-Cola Christmas Truck,...)

marketing and management commercial business administration industrial business administration