Marcos Natividade

Accountable for the strategy and evolution of C&A’s digital products, including ecommerce (website and app), marketplace, payment solutions, OMS, fulfillment and omnichannel customer journeys. Led cross‑functional squads/tribes and partnered closely with senior leadership and key business areas (Operations, Logistics, Sales, Payments, Marketing, Customer Service, Growth) to align product objectives with business goals and customer experience.

Responsible for strategically guiding the development, launch and support of products for the Mobile App, Website, Omnichannel, Customer Experience and Payments verticals. I lead a group of 5 POs to work at high performance, connecting customer and business opportunities with the strategic vision of the tribes. I also work in the daily lives of POs supporting their product management technical activities (Discovery / Delivery / Data / Design) and soft skills such as communication and storytelling.

Responsible for the growth and expansion of the omnichannel culture in the company channels (site, app, store and Customer Service). In charge of the O2O projects (online-to-offline), I've implemented concepts still few explored by the Brazilian retail like Ship from Store, Self-Chekcout, Infinite Aisle, Drive Thru and Google LIA.

I am responsible for the LATAM’s client happiness: from the beginning of the sales process to the technical tasks within the client even after they are already on boarded. My main duties include analyze feasibility of the SmartFocus products for new clients, work closely with stakeholders to identify the business needs and requirements, be the bridge between external client and SmartFocus product team, help the sales team and renewals team surfacing opportunities for up-selling within our installed base.

Reinvented the Brazilian Items Catalog: an app suite to ingest product data sent from Walmart and from marketplace sellers all around the globe and serve it to any systems inside Walmart which need product information, like description, pictures etc. Managed 3 different Scrum teams – from 3 to 6 members each – simultaneously.

Conceived, designed and prototyped from scratch the following systems: products catalog, financing, after sales and client services, labor lawsuits management, and real estate and property management. Developed and managed project plans while providing status updates to management. Identified, recommended and prioritized new features and applications conjointly with business leaders and department managers.

Completely revamped the Project Management System in less than a year. Added collaborative online features, project history, budget forecast and expenses tracking for each project, and decision delegation to the company board.

Completely revamped the Licitations System ensuring that proposals are now sent out on schedule and contracts won meet all the compliances.

Brainstormed and documented the system architecture of the whole client’s company. Designed and implemented some of the client’s business process in the Fuego BPMS. Identified, recommended and prioritized new features and applications conjointly with business leaders and department managers. Supported the pre-sales department by gathering the client's high level necessities.

Conceived, designed, prototyped, coded and tested the São Paulo Social Services Department portal, giving transparency to the citizens about how the department budget of more than R$300 million is divided into the supported ONGs and how each one spend it. Zero paper printed and stored after turning in 100% digital all frontline services from the São Paulo Department of Finance.

Graphic Design