Maréva Decoms

CRM using Emarsys • Analysis and optimization of automated marketing campaigns within the customer lifecycle • Creation and realization of E-Mail Marketing campaigns within the customer lifecycle • Define new strategies and concepts to meet customer acquisition, customer retention and customer win-back goals • Implement A/B tests and adjust campaigns and flows according to analysis • Monitoring, analysis and optimization of all E-Mail Marketing campaigns against relevant KPIs

- France campaign strategy - SEO : SEO analysis, report and optimization - Influencer marketing: research, identification and collaboration with influencers on social media (Instagram, Youtube and Snapchat) - Offline marketing: collaboration with partners to promote our website - Social media strategy: planning and scheduling of the posts - CRM : CRM strategy, newsletter creation and analyse - SEA coordination

- SEO analysis, report and optimization - Development, planning and execution of new content ideas and formats to increase authority and relevance - Influencer marketing: collaboration with partners to promote content country specific campaigns

- SEO optimization: Monitoring and increasing visibility of the Swiss domain - Influencer marketing: research, identification and collaboration with partners to promote content and enhance brand awareness. - Managing and mediating with external agencies, solving problems, managing a community of freelance writers

- Keyword and trend research to ensure the website content is up-to-date - Writing and publishing of fashion SEO texts - Creation and optimization of landing pages in a SEO purpose - SEO optimization

International business , german-french management , marketing, interkulturelle Kommunikation

International business , german-french Management , Marketing, interkulturelle Kommunikation

Übersetzung, Literatur, Geschichte, mündlicher und schriftlicher Ausdruck