Mag. Margarita Mikhaylovskaya

8+ years of experience in advanced analytics in diferent business domains: from pharmacy and power engineering to telecommunications and e-commerce. 4+ years in CRM and data-driven marketing. More than 10 years of teaching experience focused on applied statistics, data analysis, physics and mathematics. Currently live in Vienna, Austria.Interested in consulting and educational projects.

Multilevel customer base segmentation (1M+ customer base) for CRM and Target Marketing Department, goods database segmentation, development and automation of analytical models. Creation of personalized recommendations. Initiated, supervised and successfully completed company-wide customer database reorganization and data collection improvement initiative. Created event-based campaigning framework from scratch. Increased the share of event-based revenue in total email marketing campaign revenue by 40%.

Supervising a group of 5 analysts. Expert analytical support of running consulting projects, closely working together with IT Department. Formulating functional requirements for DWH and Campaign Management System.

Data mining specialist at Target Marketing Sector: problem statement, data preparation (6M+ customer base), model construction and automation. Advanced customer analytics, marketing campaigns optimization, expert support of consulting projects. - Designed and implemented 10+ data mining models - Launched a successful project on churn prediction - Significantly improved methodology for estimating the results of marketing campaigns - Developed innovative methodology for “churn diagnostics” report

Identifying new business opportunities to customers, problem statement, exploratory analysis of client data, creating and presenting analytical reports. As Senior Lecturer: delivering multi-disciplinary training courses and workshops to clients (multivariate analysis of business data, business forecasting, statistics for medical/telecom/oil-and-gas applications, etc.). Extension of existing company`s consulting services (pharmaceutical industry, energy sector), creating handbooks for company’s purposes.

Delivering lectures and seminars to gifted children (18 students). Achievements: Individual approach to each student helped to achieve excellent results: all students successfully passed entry exams to leading Russian universities (MIPT, MSU, etc.)