Margherita Seppi

I managed all web content and projects related to the italian company's websites I Identified new content opportunities and ways to repurpose existing content throughout the site I also worked closely with the technical and linkbuilding teams and the head of SEO, to maintain site standards with regard to new development and ranking. I use specific tools such as Contentful, Phraseapp, Search Metrics, SEMrush, Open Site Explorer, Wise SEO, Moz pro and other marketing tools.

I attended a training in Project Management, based on the PMBOK I was responsible of the scoping of small projects I conducted market and price researches I analyzed data and created reports to be presented to investors and colleagues.

SEO and Content Marketing I translate texts from English and German into Italian and I optimize them from a SEO point of view I write SEO optimized texts in italian I contact german, english and italian bloggers I conduct keyword researches and competitors' analysys I follow a training program to widen my knowledge about SEO and Content Marketing I use specific tools such as Contentful, Phraseapp, Search Metrics, SEMrush, Open Site Explorer, Wise SEO, Moz pro and other marketing tools.

I devised an entire social media marketing strategy for the company. To do this I: - Defined objectives, KPIs, tools and channels - Decided what kind of contents post and their timetable. I quickly reached excellent results with this strategy, and this has led to a lot of new clients for the company.

n this position I was responsible for the Communication department of the company. - I came up with the corporate image - Redesigned the website - Developed a digital strategy to promote the brand. I have also participated in the training courses organized by the company and in some cases I was the teacher.

Whilst in this position I: - Pitched stories and ideas to the editor - Prepared written and visual content to daily deadlines - Was Involved in picture selection and the layout design of the pages - Attended press launches, meetings and conferences - Conducted interviews in person and over the phone

The master’s main objective is to teach the fundamental techniques of web marketing, but it is also reinforced by a deep theoretical framework, that includes lectures on communication techniques and best practices.

Philosophy and Communication in Education and Arts

Communications, Mass Media, Journalism, Semiotic