Maria Goretti Alvarez Serrano

Designed an educational app in a small team from scratch. - End-to-end UX Research with potential users - Develop UX Design, wireframes, user journeys, and flows - Develop UI Design, libraries, prototypes, and 2D animations

Created and optimized the web application interface of Avira Antivirus for Windows (e.g., Smart Scan, Virus Scans, Battery Saver), as well as collaborated with designers of Norton LifeLock and Avast to enhance and sync design decisions. - Led design projects - End-to-end UX research with current and potential users - Created and enhanced UX/UI designs for current and new features - Developed Prototypes - Collaborated with cross-functional teams: Management, Developers, and Designers

Developed and enhanced multimedia dashboards, mobile apps and websites for global automotive companies (e.g., Mercedes-Benz, Mercedes me China, Aston Martin Lagonda, TATA Motors) -Created UX designs, wireframes, flows, and technical specifications -Managed client communications -Collaborated with cross-functional teams: Management, Clients, Developers, and Designers -Mentored UX Designers -Performed UX Conferences and consultation sessions for internal as well as external stakeholders

Medien- und Instruktionspsychologie (M. Sc.): Studied the influence of psychology and media design on user experience within the sectors of education and entertainment, spanning to platforms such as mobile applications, websites, and other media platforms.

Studied Psychology across diverse areas including clinical practice, learning environments, social psychology, neuropsychology, and research contexts. Acquired proficient skills in quantitative and qualitative data collection and analysis methodologies.