María José Cueva

• Data analysis (Excel), support with ad hoc and tracking studies in the field of beauty, lifestyle and automotive • Translation of project materials (questionnaires, presentations) • Onsite support of project management at Car Clinics (test studios for car prototypes from diverse brands) in Berlin, Hamburg, etc. • Creation and edition of questionnaires • Coordination of interviewers; Assistance in creating interviewer briefings • Support with results' reports and with the creation of proposals

• Coordination and support with the implementation of international projects: from market entry, to leads identification, to new business development; product research and market analysis • Support for the reconstruction of the website - Programs: SharePoint Designer & Wordpress • Preparation of the monthly corporate newsletter • Quality assurance of the corporate standards • Online training/presentations for General Managers worldwide

• Strategic marketing planning for the year 2016 and marketing research: country and competitor analysis, prospecting • Lead landing pages creation, translating marketing texts (English, German, Spanish) • Content creation: news, press releases, newsletter • Preparation of sales deck and sales collateral (supporting material)

• Preparation of monthly reports regarding customers and product groups, e.g. sales volume evaluations with BI@PT (internal Data Warehouse) • Design of promotional documents and product information for key account management and the sales force • Organization and participation of division-wide events • Creation and organization of internal information media (SEC-News)

Consumer behavior / International communication / Strategic marketing / Product marketing

Intercultural studies / Specialization in international business in three languages: German, English and Spanish