Maria Garcia Perotti

-Nurturing relationships with key accounts and upselling Native campaigns. - Fraud SME: working closely with the finance, billing and sales team in order to reduce client fraud (avoiding potential 200k$ revenue loss).

-Fulfilling the objective of acquiring at least 2 new clients a month. - Elaboration of the campaign strategy in the Native ad platform for the first month: budget planning, target audience definition and KPIs.

- Managing client portfolio of initially 5 agencies and testing campaigns from one new advertising partner every month. - Launching and optimising email marketing lead generation campaigns in 6 Italian users databases (the smallest one with 50k users and the largest with 200k+). - Reporting revenue and campaign analysis on a daily, weekly and quarterly basis.

Marketing strategy, commercial English, Communication, Persuasive language dissertation