Maria Kazanowska

Development and introduction of the long and short term marketing strategy

Responsible for development of Business to Consumer department to generate sales increase and grow company market position. Key areas of responsibility: • Development and introduction of long term strategy for B2C in Poland. • Local portfolio development (medicinal products, food supplements, medical devices). • Management and sales / commercial & marketing teams including development of structure and required competencies.

• Go to market strategy for OTC/food supplements portfolio for Alvogen generic company, including general strategy description, portfolio selection based on market analysis, sales and resources needed estimation. • Consulting project concerning mature portfolio management including portfolio analysis / segmentation and proposal of operational model. • Strategic consulting of the project aiming to introduce innovative food supplements to pharmacy market.

• Was responsible for the long-term Consumer Healthcare business development, diversifying the portfolio, local product development and generating sales increase; managing the marketing and sales CHC teams (52 people).

• Was responsible for the long-term OTC and Rx portfolio development, taking advantage of synergies, portfolio diversification and sales increasing; managing marketing and sales teams and the CHC business development (117 people).

• Responsible for start-up of OTC business including preparing and implementing the marketing strategy, portfolio development and building up marketing and sales teams.

• Responsible for start-up of OTC business: portfolio development, recruitment and development of marketing and sales team • Doubled sales of key brands Nizoral and Daktarin by preparing and implementing Consumer launch strategy for them. • Recruited and trained Sales Team to support promotion of Nizoral and Daktarin brands among pharmacists (+12 people).