Maria Tena

Responsible for the overall relationship and retention of 35+ accounts (North America and LATAM) in the CPG, Advertising & Communications, Media and Consulting sectors. Offered strategic advice, on-boarding, best practices and education on the Brandwatch tool, the world’s leading social intelligence platform. Increased adoption and ensured retention, achieving high ratings of customer satisfaction

Design and lead agency’s Newsletter for Nestlé Purina PetCare, conduct network clearance, assist with talent management and create timelines to ensure client deadlines are met, provide client administration support, handle scheduling, logistics, client budgeting and billing, develop and present competitive analysis while providing project support for various New Business pitches, creation of brand documents and agency internal documents like New Business pitch guides

Developed daily media monitoring reports for all members of FM Global account team Created social media content calendars for ZTE Corporation Provided research and created media lists for clients including NASCAR, HD Supply and ZTE Collaborated in the creation of briefing books to prepare clients for interviews with reporters Created and pitched an integrated marketing campaign for the 2014 Ford Fiesta presented to top Ford executives

Received honors. Senior thesis: Ad agency-client relationship models: advantages and disadvantages.