Mariam Umar Farooq

Content & Strategy: Draft internal/external texts and manage the project website via CMS Fiona to ensure a cohesive digital identity. Digital Presence: Design high-impact social media assets using Canva for LinkedIn, Instagram, and Facebook to boost engagement. Event & Reporting: Document alliance events to ensure transparency and provide clear reporting for project milestones. Global Liaison: Act as a bridge between local teams and partners in 7+ countries to align requirements.

Researched and authored 90+ business/economy articles, interviewed CEOs/experts, and conducted financial analyses of listed/private firms. Collaborated with editors, building industry networks. Drove social media growth—doubled LinkedIn to 12K, added 3.5K+ Twitter followers. Used Google Analytics for strategy, managed content calendar, digitised formats into video, and optimised publishing via WordPress.

As a UX Researcher in a fast-paced FinTech, I led human-centric product strategy through 140+ interviews and 20+ UAT sessions. Growth & Strategy: Led MSME research in Pakistan to inform VC investment and secure the first 7 web app users. Data Analytics: Leveraged SQL, MixPanel, and Amplitude to identify 4 key churn factors, directly guiding product education and retention. Market Intelligence: Conducted competitor analysis of 15+ tech providers to define market positioning and product archetypes.

Focus: Data science and decision support