Maricka Burke Keogh

ESPC provides SharePoint, Office 365 & Azure professionals with the expert content and connections to help Microsoft Cloud Professionals achieve professional success. This is done through our independent, market-leading annual conference and free educational resources at our online resource centre throughout the year. In April 2022, QualTech hosted the first European Power Platform Conference (EPPC).

As Digital Marketing Manager, my main roles include working on the following areas for our clients: • SEO, • PPC, • Website optimisation, • A/B Testing, • E-Mail Marketing, • eBusiness Training to EI clients, • Youtube: Optimisation and promotion. • 3rd Party Website marketing campaigns, • Monthly KPIs to clients, • Conversion optimisation, • Managing campaigns across multiple on-line channels – email, social media, search etc.

As Marketing Manager my main duty involves developing an online strategy to best service Enerits requirements. I am responsible for the execution of this strategy with a view to successfully serving our clients and potential clients in the best suitable way. Main Responsibilities include: • Generating leads through the internet using different online mediums and techniques e.g. Company website, Linkedin, Quora, Twitter, and You Tube.

I worked in the Google EU Headquarters as a Display Optimisation Specialist for the Google Display Network. Whilst in Google I specialised in the Media & Entertainment, Health and Auto Verticals, spending the majority of my time in the Entertainment and Media Pod. Duties included; Optimising online campaigns for Tier 1 and Tier 2 clients by implementing new online targeting techniques and providing new strategies that achieve the most efficient and effective results.

Atomic is an advertising agency that encourages innovation and strategy throughout every campaign, with this encouragement I got to work on lots of interesting projects for great clients in many different industries. The main duties for this role included; • Working with and managing the digital implementation of campaigns. e.g. Facebook Pages, Advertising with affiliates, Digital Creative, and Google Adwords. • Working closely with the creative team to coordinate advertising campaigns.

Marketing Management, Market Research and Negotiation Skills.

Web Design, Marketing Research, e-Marketing, Enterprise Studies, Finance and Business Law.